Sue Bee Pure Honey Introduces A Bold New Look


Global Strategic Partners Distribution, Inc. invited us to the "County Fair" themed relaunch of Sue Bee Pure Honey at the Grand Hyatt Manila last Friday, July 5, 2024. 

The event was hosted by Rovilson Fernandez, and hilariously featured a Taylor Swift impersonator to bring in a "Miss Americana" flair. We enjoyed honey-infused welcome drinks and took in a fun albeit lip-synched performance of Taylor's classic hits "Cruel Summer" and "Shake it Off" before turning our attention back to the  real agenda of the day. 

Sue Bee Pure Honey now comes with a fresh, modern and vibrant new look that suits the consumer's  dynamic lifestyle and reflects the brand's commitment to pure, high-quality goodness and tradition of excellence. 

The product is made of 100% pure honey that is naturally harvested from honeycombs created by honeybees from flower nectar. The brand was born in Sioux City, Iowa way back in 1921 after a group of five beekeepers formed a cooperative. 

The Sioux Honey Association now includes 200 beekeepers who proudly carry the honey production tradition which has been passed down through generations. The product is harvested in the United States and is now enjoyed by customers around the world. Sue Bee Honey has been distributed in the Philippines by GSPDI since 2000.  

After gaining some liquid courage from a number of honey-infused cocktails, we played a few games that were set up at the venue to give the event a real county fair vibe. 

The event also featured an extensive buffet spread which highlights the numerous ways that honey can be enjoyed not just in desserts but also in tandem with savory dishes. We sampled a melt-in your mouth roast with honey barbecue sauce, honey glazed ribs, burgers, as well as honey-drizzled brick oven pizza.

GSPDI also announced the "Discover Sweet Sensations" raffle promo. Get a chance to win an all-expense paid getaway for two people for three days and two nights to a local island destination! Just purchase a Sue Bee Honey product and snap a pic of the bottle and receipt and send it over to the brand's official Facebook page. Make sure to include your full name, mailing address, email and contact number!